BA (Hons) / BSc (Hon) Business and Marketing
This degree course provides with a range of opportunities to develop the attitudes, abilities and competencies needed to work in the corporate world.
People with marketing know-how are vital to just about every business or organisation. The syllabus evaluates the key marketing skills of forwarding thinking, communication, and originality, whilst building core knowledge in the areas of branding, brand management, market research methods, consumer behaviour and public relations.
Course
Year 1
Business Environment, Business Skills, Economics for Business, Business Finance.
Year 2
Legal Aspects of Business, Managing Human Resources, Principles and Practice of Marketing, Marketing Communications.
Year 3
Consumer Behaviour, Business Strategy, Digital Marketing, Major Project.
Associated careers:
you might choose to focus on a specialist area such as advertising and sponsorship, brand and product management or digital marketing mix.
UCAS: 104 UCAS tariff points UCAS Code NN15
Duration: 3 years or 4 years
Mode of study: Attending classes at London Campus
Assessment: Coursework, group assignments, activity-based assignments and exams